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LOBLAW EVENTS

For Loblaw’s “2016 National Launch” held at Ottawa’s Shaw Conference Centre, Lucion put its signature on the artistic direction and created a 60-meter multi-screen design.

In addition to the usual conference presentations, a special interactive Super Bowl party was set up, to the great appreciation of many of the 2,000 conference-goers.

And last but not least, the Barenaked Ladies offered a surprise concert to close the conference.